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October 21, 2024 WRITTEN BY Celi AriasHow to Build a Business From Scratch: A Simple Recipe

As a business coach, I’ve seen countless entrepreneurs make the same missteps when trying to build their companies. Today, I’m going to share with you the right steps to build a solid, successful business from scratch. Imagine we’re in a kitchen, and we’re about to bake a business!

I WANT TO BUILD A SUCCESSFUL BUSINESS

The Ingredients for Building a Successful Business

Let’s start by looking at our supplies.

  • This includes the building blocks, tactics, and strategies of starting and running a business. 
  • We’ll also need to consider personal factors like limiting beliefs, self-doubts, thoughts, patterns, habits, and behaviors. 
  • And of course, we’ll need a few tools because things are about to get messy!

Now, I’ll be the first to admit that I’m no chef. My expertise lies in building businesses, not whipping up culinary delights. But today, this CEO is rolling up her sleeves and getting to work in the kitchen of entrepreneurship.

Our goal? To create a business with strong foundations – one that’s sustainable, profitable, and primed for easy growth and scalability.

Common Mistakes in Building a Business

Many entrepreneurs start their journey by focusing on the wrong things:

  1. Obsessing over logos and branding
  2. Spending excessive time and money on a website
  3. Second-guessing every decision
  4. Asking everyone for their opinion on the business name
  5. Trying to sell before the product is ready
  6. Taking courses on content creation before understanding the basics
  7. Struggling with self-doubt and imposter syndrome

As you go through this process, you might find yourself thinking: “Do I even want to do this? Who am I to start a business?” You might make a sale and feel excited, only to be hit with a wave of rejections afterward. The emotional rollercoaster begins: “Who am I to be doing this? Nobody wants what I have to offer.”

Then comes the financial stress. You start looking at cash flow and expenses, realizing you need money but also need to pay for all the things and people supporting you. You might find yourself forcing it to work, wondering, “Will I ever be able to do this? Will I ever be able to scale? Will I ever have my time back?”

The result of building on this shaky foundation? A business that’s prone to collapse – much like trying to build a tower with butter lettuce!

The Grown A** Approach to Building and Running a Successful Business

At the Grown Ass Business Accelerator, we take a different approach. 

We build solid, sustainable, and scalable businesses by following this path:

  1. Start with a clear direction and vision – your North Star
  2. Understand product-market fit
  3. Know your numbers and develop a pricing strategy
  4. Create a simple, focused marketing plan (1-2 channels max)
  5. Manage your sales pipeline effectively
  6. Track your efforts with basic metrics and tools
  7. Build on this foundation with marketing automation, team delegation, and improved delivery systems

Addressing Limiting Beliefs

Of course, self-doubt and limiting beliefs will still creep up. You might ask yourself, “What about all my limiting beliefs and the stuff that comes up when I’m trying to build a business?”

The key difference is this: When you have solid foundations and you know what they are, it becomes easier to distinguish between a business structure problem and a personal mindset issue. Your self-doubt, comparisons, and the stories living rent-free in your head become clearer to identify and address.

Your self-talk starts to shift:

From: “I don’t know enough.”

To: “Wait a minute. I have valuable experience and knowledge. What do you mean I don’t know enough?”

From: “What will they think of me?”

To: “At this point, it doesn’t really matter what they think of me. It never helped me before to worry about their opinions.”

From: “My friends and family say that I’m crazy.”

To: “I’ll take a little crazy over being boring and basic.”

As you build your business on solid foundations – on key principles of how a business works – you start to address the things that come up that are more about your beliefs, thoughts, experiences, emotions, and history. 

You’ll even start to recognize these patterns in your team members. You’ll be able to spot when they’re having self-doubt about a task you’ve assigned them, and you’ll be better equipped to support them through it.

Why Choose the G.A.B. Method?

Simply put, it’s easier. Entrepreneurship is challenging enough without building on shaky ground. By focusing on the key principles of how a business works, you create a solid, scalable enterprise that can withstand the tests of time and growth.

This approach doesn’t eliminate challenges, but it does give you a clear framework to tackle them. When issues arise, you’ll be able to identify whether it’s a business problem that needs a strategic solution, or a mindset hurdle that requires personal growth.

Ready to firm up the foundations of your business? Check out the next round of the G.A.B. Accelerator and start building your business the right way – from the ground up.

 

P.S. 

After all this business “cooking,” I think I need a real salad. But you? You need to check out how we can transform your business together!

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WHEN IS THE NEXT ROUND OF G.A.B. ACCELERATOR?