She started her first business at 10 to fund ballet lessons. She became a professional dancer, moved back to Argentina in her 20s, and built a global fashion line that she eventually sold.
She ran a boutique open 7 days a week, sewing late into the night. She lived in Argentina but never saw the majestic sites her country had to offer because she was always working.
She came back to the US, earned an MBA, worked soul-sucking corporate jobs, and realized she didn't belong there. So she went back to startups, became a COO, and spent a decade building cash-positive companies with high-vibe teams.
Somewhere in that decade, she also pursued a Master of Divinity. Because Celi has always believed business is both a strategic game and a spiritual journey.
Brilliant people stuck at the same revenue. Working harder, not smarter. Solving the wrong problems in the wrong order.
They’d hire coaches, pay for rebrands and websites, try new offers, join masterminds. And still, nothing moved. The problem wasn’t effort. It was clarity.
Celi created the Six Growth Engines framework. A methodology that teaches the full game of business, not just one tactic.
For a while, it lived in Google Sheets. Then she heard someone say, "All these entrepreneurs are building businesses on an empire of Google Sheets."
Now, she leads a team training coaches in the methodology, speaks from stages, and co-founded a company (with Tyler LaFleur) that's changing how businesses scale.
Celi holds something most people won’t touch together: the spreadsheet and the self-actualization.
Mindset-only coaches won’t look at your numbers. Strategy consultants won’t touch the soul work. Celi does both.
Because she believes entrepreneurship is a uniquely spiritual path. Everything you’ll learn and face will call you to question everything you know to be true about yourself.
She also believes the most regulating thing you can do for your nervous system is sometimes to look at your numbers.
There's a time for breathing. And a time for touching ground.
The truth is, you'll figure it out eventually. But it takes 10-15 years. And in that time, you'll either run out of cash or run out of faith.
Celi spent years working on the wrong things because nobody showed her what was actually broken. She spent nights being kicked out of the office by the closing crew, only to show up and do it again the next day.
Diagnose your business, see your score across all six engines, know what to fix first.
EXPLORE SCALEPILOT™Weekly group coaching with Celi and her team, plus software and community.
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