A Media Company 4x’s Their Revenue
by Building Processes and a Clear Growth Roadmap
BACKGROUND
Hidden Forces, a subscription-based media company, had been in business for four years and at the time was making around $10K/month regularly.
They wanted to scale the business so they rebranded and hired a growth strategist. But felt stuck when it came to implementing the strategy because they were at capacity as a two-person team. They knew they had to change things in the business, but didn’t know what steps to take first.
results
4x’ed revenue (currently on track to hit 7-figures)
Added a new high-end subscription tier
CEO has more free time
New user-friendly and customer friendly tech stack
Less overwhelmed CEO
Perceived Problem
Hidden Forces thought they needed help with implementation and getting things done.
Problem/s Discovered After Business Audit
Hidden Forces needed systems in place to simplify processes in their business so that they could get things done. The CEO found it impossible to delegate tasks. He understood it had to happen, but needed mindset coaching and help training his team, to release some of the tasks that were weighing him down.
With a completely overwhelmed CEO, the growth strategy was impossible to execute. So we had to take a step back and build systems and automations to support him. Once we had those things in place, we then built a team to support his growth plan.
Since most of the content and marketing strategies weren’t converting, we removed what wasn’t working before we added new tasks.
After looking at the data, we came up with a solid plan around the numbers. We then determined where he needed to focus his energy, so that he could be more involved in growth strategies.
Main Areas of Focus – The How
Money generating Activities
Remove activities that weren’t making money, which meant we:
- created processes and systems for the current output of content, and
- took all the work off of the CEO’s plate so that he was no longer involved in the backend tech setup for the podcast.
Team & Systems
Building out his teams and systems meant we:
- hired a support team,
- taught the CEO how to delegate systems and processes,
- freed up the CEO’s time so that he could focus on higher-level engagements like strategic partnerships and speaking engagements, and
- launched the new high-end membership community to round out his product offer suite.
Tech Stack
We built a team to move the business over to a new tech platform for a better, and easier, customer experience.
This meant we:
- created a new system for subscriptions, which reduced the number of tech issues,
- were able to increase revenue by 56% in the first month, and
- created incentives for old members to move to the new platform to reduce churn.
Results
The CEO has more time that he’s ever had in his business. He is now more focused on engaging with his private community and is constantly creating value. He can now also focus on speaking engagements and institutional partnerships.
During our time together we:
- 4 x’d revenue without overwhelm and now currently in line to reach seven figures next year with profitable offer suite,
- switched tech and made it easier for his audience to join the membership, and
- added a new high-end subscription tier.
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